A lead generation strategy includes tactics that attract interested audiences toward the business and convert them into leads. A lead is an individual or organization that has expressed an interest in your product or service.
Lead generation is basically a marketing process that grabs the attention of the target audience. After the lead is successfully generated, the next important task is converting that lead into a sale. Depending on the type of your business, your lead generation strategy may differ.
Brands and marketers use various strategies and tactics for converting leads into sales. When it comes to lead generation, quality is always better than quantity. Generating tons of leads may be considered worthless if they are not quality leads.